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    Customized Software Development

    Our custom made solutions are crafted to meet the customer business needs, where we completely focus on customer vision and help them to achieve that by removing all process related challenges by providing an efficient system, which not only boosts their process but also brings them closer to their vision.

  Why choose customized over standard??

    Customized applications are a great tool that many businesses are using to streamline their operations and increase efficiency, but deciding on whether or not to outsource the development of custom software for your business is a big decision.

Right Fitting

You can’t beat having software that is specifically created to serve your business and its every day needs. It is not unusual for businesses to license an off the shelf software and then discover that it is simply not suitable for their business. With custom business software, you will be guaranteed that the software makes a great fit for all of your business’ requirements.


As your business grows, so do your requirements. An off-the-shelf software which looks like a perfect fit for your business today may not always scale or be able to accommodate your business process changes when your business grows tomorrow. Add to this the woes of training your work force all over. When you choose to design a custom solution, aside from building the initial solution, they usually are able to maintain the program in the long run, and make sure that it scales to support your business growth as and when required.

Up-to-date Technology

A third party vendor may have built the ready-to-use software you buy from the market, with inputs from some businesses in the same line of businesses as yours. With rapid technological changes happening these days, it is extremely rare for even the market leader making software for your industry to accommodate all the changes in a timely manner. Things work differently with custom developed software. You, the owner of the software decide when and how frequently you want to update your software.

Protection Against External Threats

A software solution that is readily available in the market and used by several businesses is an easy target for hackers to crack and exploit. The incentive is higher in off-the-shelf software because, they gain access to the data of several businesses, where in they hack only once. When you integrate such a solution with your business processes, you are exposing yourself to external threats. This means you will forever be worried about the security of your business apps. Tailor made programs bail you out of such situations, because you can convey all the vulnerabilities specific to your business to your vendor before software development begins, and they can be addressed by the development firm in a systematic manner. This makes custom solutions definitely less vulnerable to external security threats.

Acquisition Costs

Another benefit of a customized solution is that the developers will design the software to work seamlessly with the hardware that you possess. This helps you save on extra hardware costs, which you might need to incur when you acquire additional hardware to work smoothly with licensed software.


Businesses often need multiple software programs to fulfill their varied requirements. However, using and maintaining several programs can be a hassle. A single tailor-made solution can integrate the various processes and thus do away with the need to address every aspect separately.

Support and Maintenance

With a customized program, you have full access to a reliable technical support and product maintenance plan. The technical team that has developed the product will gladly assist you in resolving any troubles quickly and efficiently.

What is our approach to solve the problem??

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    Mobile Application Development

    We aim at helping businesses go mobile with interactive and friendly mobile application, which not only increases mileage, but also adds great value to customer business. We offer mobile applications services for Android, iOS and Windows platform.

  Why do you need a mobile application?

    Small businesses that don’t have an app may well be missing out on opportunities for growth. The mobile device world is constantly growing, evolving, and creating staggering opportunities for small businesses that market themselves through mobile apps.

More Internet users now access the Internet via mobile devices than desktop computers, and you don’t need a study to tell you people are constantly looking at their smartphones.

A mobile app should be a component of every small business. People are interacting with apps 89 percent of the time when they’re on their mobile devices. That’s a huge chunk of possible business, and you can’t afford to leave it untapped.

  Here are 4 reasons, which will surely change your mind about having a mobile app.

Market your business in multiple ways.

Apps can help you bring together multiple marketing tactics and make them all work more effectively in your favor.

Apps provide small businesses with an easy, effective way to recognize and reward customers. This can be something as simple as allowing your app to track qualifying purchases toward a reward, rather than using an old-fashioned punch card for the task. Or, if your app has geo-location capabilities, you can use it to text special offers to loyalty program members when they are near or in your store.

You can also use your app to communicate with customers at any time, no matter where they are. You can send a message about an upcoming sale, confirm a reservation, announce a special event or send push notifications. A push notification causes a message to pop up on mobile devices where users have installed your app; research shows 60 percent of mobile users open push notifications, and 40 percent engage with the app immediately after getting a notification.

Boost revenue

Consumers are used to buying your products or services through your mobile website. Building purchasing capabilities into your mobile app ensures they can buy what they need from you at any time. Your app can include a product catalog, ordering and reservation capabilities — so if customers are away from their PC, they can order what they need and pay for it from their mobile devices.

Enhance your overall marketing effectiveness.

Incorporate data gathering into your app, and you can use it to generate metrics to empower all your marketing efforts. These metrics can provide you with important information on how your customers interact with your business such as visits, checkouts, purchases, searches and more. Those numbers can help make other marketing tactics, such as email marketing, more effective and fruitful.

Affordable to develop.

In the early days of mobile, only big companies with deep pockets and huge customer bases could afford — and felt the need for — apps. Now, consumers expect every company they do business with to make their lives a bit easier by having an app. Fortunately, services like F3’s can help small businesses live up to their customers’ app expectations!

   What are the options to choose from when it comes to mobile application development technology??

Native mobile apps

Native mobile apps are likely what come to mind when you think of apps. A native app is one that is developed to be ‘native’ to a specific platform: Apple’s iOS, Google’s Android or Windows Phone.

The principal advantage of a native app is that it optimizes the user experience; the app will operate more quickly because it’s been designed specifically for that platform.

Hybrid mobile apps

A hybrid app can be installed on a device like a native app can, but it runs via a web browser. These apps are built using a language called HTML5.

However, building an app using HTML5 has a principal drawback that; these hybrid apps are not as fast, reliable or smooth as native apps.

So when is hybrid still a good option? If your app will primarily deliver content, and if it’s important to the business outcome for the app to be cross-platform, you should still consider it.

Social Media Marketing (SMM)

Social media is the practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Web apps

There are actually three types of web apps: traditional, responsive and adaptive.

Traditional web apps include any website. But what are responsive and adaptive web apps?

A responsive web app takes on a different design when it’s opened on a mobile device (i.e. phone or tablet), altering its design to suit the device it is viewed on.

An adaptive web app, in contrast, doesn’t change its design. It will display the same design, but will adjust it to fit the different screen size of a mobile device.

However, a responsive web app has two principal drawbacks:
    • It can’t use any hardware on a device (i.e. an iPhone’s camera)
    • Its “discoverability” will be reduced because it won’t be in any app stores.

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    Website Development

    We aim at helping business when they plan to make their first giant leap into the world wide web. We use simplicity and elegance to take the business message to the right people in the right manner.

  Why do you need a website?

  Here are 7 reasons, which will surely change your mind about having a website.

Create a presence

Who knows about your business? Where can prospects and clients go to learn more? Your website can help establish your business as a going concern, communicate your brand value proposition and it can convey professionalism. It also extends your reach to anyone in the world.

Help build trust

New clients and prospects might want to know about your business history and your expertise and specialization. This is a great vehicle for people to learn more and attain that comfort level they seek.

Get listed on search engines

Build your website incorporating search engine optimization (SEO) techniques so that you can easily be found by people searching for relevant key words. This can be an important gateway to expanding your business.

Point of contact

Your website provides customers an easy way to contact you and learn more about your products, services and business.

Sell products

If your business lends itself to online sales, create a virtual store as an alternative or complement to a storefront or office location.

Share the latest news

Whenever there are new developments regarding your business, update your website. Sites that have fresh, relevant and timely information draw users back more often.

Customer convenience

Providing customers with multiple ways to interact with your business is almost mandatory these days. Anything less could result in lost sales.

   What are the types of Websites to choose from?


A static website are sites that contains Web pages with fixed content. Each page is coded in HTML and displays the same information to every visitor. Static sites are the most basic type of website and are the easiest to create.


Responsive websites are the latest kid on the block with regards to what type of website should I create for my business!

Responsive websites respond to the size of the device that is viewing it. These sites are built on a grid which when seen on a thin smartphone screen will change dimension to fit neat and snug on the screen. The website content reveals itself when viewed in nice rich snippets of content that will inevitably take the web visitors to the desired section of your site.

With more and more people buying tablets and smartphones the need to have your business website compatible and optimized for these devices should be at the top of your online priority list!

Content Managed Product/Catalogue websites

A CMS Product website is what it says on the tin! CMS or Content Management System is the administration software that integrates into your site where you log in with a username and password and then start uploading images of your products, product descriptions and product information. You can choose to have a product enquiry button by each product or a specific call to action (CTA) whether that is a telephone number, email address or questionnaire.

A CMS product website can be set up before you decided to start trading online. The only difference between this type of website and a selling site is the fact that there is no payment gateway so no one can purchase anything off of this website. When you have created a client-base that visits your site regularly, you may decide to upgrade to an e-commerce style website. Upgrading will involve bolting on a shopping cart or payment gateway. This will allow users to purchase your products instead of just being able to look at them.


E-commerce websites are sites that facilitate business or commercial transactions involving the transfer of information over the Internet. Types of e-commerce sites include but are not limited to: retail sites, auctions sites, music sites, business-to-business services and financial management sites. Notable examples of e-commerce sites include Amazon, eBay, iTunes, Zappos and Overstock.

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    Digital Marketing Services

    We aim at helping business to overcome their fear about global marketing. We provide them with the most efficient digital marketing services to help them reach their customers, when they are looking for them most.

  How does it Benefit You??

    You’re wondering, what the top benefits of digital marketing are, look no further. Here are 6 benefits that can help you in your decision:

  What is Digital Marketing??

    The world of marketing is shifting from traditional marketing like TV ads, billboards, and mail-outs to digital marketing. “Digital Marketing” is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products or services that satisfy the goal of both parties. Digital marketing is quickly growing in popularity due to its effectiveness at engaging clients and leads through accessible means.

Measurable results

There is no effective way to measure home many people looked at your billboard or how many people looked at your flyer instead of recycling it. With digital marketing, you are provided with solid, reliable reports that show you the exact results of how many people opened your email or clicked a specific link, for example.


Consumers today are looking for a more custom and personalized customer journey that simply is not possible with traditional marketing, which is generic by nature. Digital marketing allows you to use an individual’s interests and preferences to tailor the marketing message they receive. Personalization may just be the biggest asset of digital and online marketing.

Low barrier to entry

Traditional marketing activities come with a large price tag. Billboards, TV ads, and radio commercials are certainly not cheap. Digital marketing products come in scalable sizes so that small, medium, and large businesses can all utilize these products to reach their audiences.

Reach larger audiences

Since digital marketing takes place online, it is accessible to a larger, global audience. Whereas with traditional marketing, you’re typically limited to a geographic area, digital marketing allows you to reach international audiences through effective means.

Easy to optimize

Since digital marketing comes with reporting, if you see something that is not performing as well as you’d like, it’s easy to pinpoint it and change it. You can even try several different things, measure which one worked best, and select that option as the main tactic moving forward.

Improved conversion rates

Converting a customer online is just a few clicks away. Instead of a customer having to pick up the phone or get in their car and drive down to a shop, they can click from your email to your website and make a purchase or learn more about your organization from the comfort of their home.

  How does Digital Marketing work??

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

Pay Per Click (PPC)

Pay Per Click (PPC) is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence, the title; pay per click. Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services

Social Media Marketing (SMM)

Social media is the practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Email Marketing

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience and is meant to build loyalty, trust, or brand awareness. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Display Advertising (Banner Ads)

Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.

Affiliate Marketing

Affiliate marketing is one of the oldest forms of marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.

Content Marketing

Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Online Reputation Management (ORM)

Online reputation management (ORM) is about improving or restoring your name or your brand's good standing. This is by; countering, weakening or eliminating the negative material found in the Internet – defeating it with more positive material to improving your credibility and customers' trust in you.